About the PRWCA

The Paso Robles Wine Country Alliance is a cooperative marketing alliance made up of Paso Robles Wine Country wineries, vineyards, and related businesses. The Paso Robles Wine Country Alliance is a 501c6 nonprofit organization operated under the guidance of a nine-member board of directors.

Vision & Mission

Vision
Paso Robles AVA is recognized and respected as one of the great wine regions of the world.

Mission Statement
Paso Robles Wine Country Alliance is dedicated to the promotion and protection of Paso Robles Wine Country, and the continuous improvement of the quality of its wines, vineyards, and experiences.

Core Values

  • Quality: We provide high-quality visitor experiences and develop programs that allow our members to do the same
  • Effective: We measure the impact of our programs and services and hone them so they are ever more impactful & effective
  • Stewardship: We encourage environmental stewardship and sustainable operations
  • Collaborative: We believe that our community is strongest together and work with members and partners for the success of the whole community
  • Responsible members of the community: We contribute to our community’s quality of life, economic vitality, and act as good corporate neighbors. We are socially responsible.
  • Responsive: We listen to our members and take responsibility for their success
  • Continual improvement: We believe in continually improving what we offer our members, and in a community that is committed to on-going education & learning
  • Professional: Without elitism
  • Respectful: Of members, board volunteers, and staff

Address

Address:
1446 Spring Street, Suite 103 (Entrance on 15th Street)
Paso Robles, CA 93446

Staff Contacts

Jennifer Porter

EXECUTIVE DIRECTOR

jporter@pasowine.com | 805-239-8463 X 202


Candice Sanders

MEMBERSHIP MANAGER

csanders@pasowine.com | 805-239-8463 X 210


Andrew Carlson

OFFICE ASSISTANT

acarlson@pasowine.com | 805-239-8463 X 208


Christopher Taranto

COMMUNICATIONS DIRECTOR

ctaranto@pasowine.com | 805-239-8463 X207


Patricia Wilmore

GOVERNMENT AFFAIRS COORDINATOR

pwilmore@pasowine.com | 805-239-8463 X 201


Peggy Coon

BOOKKEEPER

pcoon@pasowine.com | 805-239-8463 X 204


2018 Board of Directors

Jason Yeager – CHAIRMAN, NINER WINE ESTATES
Jason Haas – VICE Chairman, TABLAS CREEK VINEYARD
Austin Hope – SECRETARY, TREANA AND HOPE FAMILY WINES
SARAH KRAMER – Treasurer, Umpqua bank
tyler russell – Director, cordant|nelle
Molly Scott – Director, Justin vineyards & winery
BOB TILLMAN – DIRECTOR, ALTA COLINA VINEYARDS & WINERY
faith Wells – Director, hospice du rhone
Jon Winstead – Director, VINEYARD PROFESSIONAL SERVICES

PRWCA Member Committees

The Wine Alliance Committees  bring together a small group of dedicated, experienced professionals who:

  • Represent all segments of Alliance membership: wineries, growers, hospitality, and associate
  • Provide expertise in the area(s) of focus for the following committees:
    1. Government Affairs
    2. Member Education
    3. Trade
    4. Wine Festival

The goal of each committee is to help further the PRWCA’s mission and vision, including:

  • Increasing consumer awareness of Paso Robles wine and visitation to the area
  • Industry respect for the world-class wine and superior grape quality coming out of Paso Robles
  • Community understanding and appreciation of the wine industry

All members of the committee are asked to adhere to the following requirements:

  • Be a member of the Paso Robles Wine Country Alliance in good financial standing
  • Attend committee meetings
  • Actively encourage members to participate in PRWCA-hosted programs
  • Make recommendations to the Board of Directors

If interested in participating on a committee, please contact Candice Sanders at csanders@pasowine.com