The Paso Robles Wine Country Alliance takes pride in giving back to the community. From scholarships to donations, we try to help wherever we can.

Scholarship Program

The Paso Robles Wine County Alliance is a cooperative marketing alliance made up of Paso Robles Wine Country Wineries, vineyards, and related businesses.  In an effort to engage the community and encourage higher education, the PRWCA created a scholarship program.

Each year, the Paso Robles Wine Country Alliance offers three (3) $1500 scholarships to graduating seniors for either a two-year or four-year college or university.

Auction Donations

The Paso Robles Wine County Alliance donates a limited number of Wine Festival Saturday Festival tickets to local charities each year.

Donations will only be considered for San Luis Obispo County organizations that support:

  • Children/education
  • Arts & culture
  • Wine industry

If interested in requesting tickets, please contact Jennifer Bravo at and provide the following information:

  • Name of organization
  • Date of event
  • Expected attendance
  • Beneficiary of auction/fundraiser proceeds

Tickets are allocated on a first come, first serve basis.