Membership Information

Why join the Paso Robles Wine Country Alliance? Whether you own a winery, grow wine grapes or have another interest in the success of the Paso Robles wine industry, there are many good reasons to become a member of the Paso Robles Wine Country Alliance. By becoming an Alliance member, you will be contributing to a pool of resources which support

  • Marketing programs that build awareness of Paso Robles as a premium wine region ultimately stimulating interest and demand for Paso Robles wines and wine grapes
  • Promotional programs that attract tourists and generate traffic through Paso Robles tasting rooms
  • Education and research programs which help members to produce the best quality product and give the best service possible
  • Monitoring of local governments to protect member property rights, water rights and rights to farm

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Membership Categories

Winery membership includes any bonded winery in Paso Robles Wine Country and/or sourcing fruit or juice (bulk wine) to make Paso Robles American Viticulture Area (AVA) and York Mountain AVA labeled wines. Wine tasting rooms must be owned by a bonded winery, although the bonded winery need not be located within the Paso Robles AVA. The Paso Robles AVA includes the Paso Robles and York Mountain viticulture areas as defined by the Alcohol and Tobacco Tax and Trade Bureau. Winery members may participate in a wide range of marketing activities designed to help members build their brands while strengthening the regional brand. Dues are assessed on an annual basis and are dependent upon wine case production.

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Grower membership includes wine grape growers within the Paso Robles American Viticulture Area (AVA) including wineries with vineyards. Dues are assessed on an annual basis and are dependent upon planted acreage assessment.

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Associate membership is designed for businesses or individuals who benefit from the success of the Paso Robles Wine Country Alliance and its wine industry members including wine industry suppliers and community businesses. Associate members do business with wine industry members and therefore benefit indirectly by the added strength the Alliance provides for the region. Associate membership offers various marketing and networking opportunities. Multiple levels of membership are available varying in benefits offered for you to choose from. Dues are assessed annually dependent on level of membership.

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Hospitality membership is designed for businesses and individuals offering hospitality related services for wine consumers visiting the Paso Robles AVA including Restaurants/Caterers, Lodging, Breweries/Distilleries, Specialty Foods, Wine Shops/Bars, Transportation services, Recreational Activities, and Olive Oil Tasting. Hospitality members are an integral part of the Paso Robles Wine Country Alliance allowing the organization to represent all businesses benefiting from the growing wine industry. Dues are assessed annually and are dependent on the level of membership you choose.

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Thank you for your consideration for joining the Paso Robles Wine Country Alliance. If you have any questions about membership, please contact our Membership Manager to set up a call or meeting to discuss membership details:

Candice Sanders
Membership Manager
(805) 239-8463 x210