Membership Information

Why join the Paso Robles Wine Country Alliance? Whether you own a winery, grow wine grapes or have another interest in the success of the Paso Robles wine industry, there are many good reasons to become a member of the Paso Robles Wine Country Alliance. By becoming an Alliance member, you will be contributing to a pool of resources which support

  • Marketing programs that build awareness of Paso Robles as a premium wine region ultimately stimulating interest and demand for Paso Robles wines and wine grapes
  • Promotional programs that attract tourists and generate traffic through Paso Robles tasting rooms
  • Education and research programs which help members to produce the best quality product and give the best service possible
  • Monitoring of local governments to protect member property rights, water rights, and rights to farm

Click here for an overview.

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