KRAFTWERK DESIGN Inc.

Web and branding studio in San Luis Obispo. Websites, labels and brands for wineries since 2002.

  • About
  • About
    Kraftwerk Design is a web and branding studio in San Luis Obispo, working with wineries since 2002. We build the websites and Commerce7 stores that sell the wine, and design the labels, packaging and brands behind them. Locally, that includes Daou, J. Lohr and Vina Robles. Further north: Raymond, Buena Vista and Domaine Serene.

    We also audit winery websites. E-commerce audits put real wine buyers on your site and find where they get stuck: finding a bottle, joining the club, checking out, booking a tasting. AI readiness audits check whether ChatGPT and other AI tools can find and read your site, and what to fix if they can't. Both end with a prioritized list of fixes, walked through live.

    Small team, a lot of experience, easy to work with.
  • Discover where buyers bail

    Your DTC site is losing buyers somewhere between the product page and checkout. Our e-commerce audit finds exactly where, and what to fix first. Built for wineries, by a Paso Partner.


    See the audit >