Our mission is to outfit builders, farmers, and craftsmen with the best damn workwear in the world. For more than 70 years, we’ve been designing and manufacturing workwear and utility gear in Germany. We take German engineering seriously. Have we considered every detail? You bet. We’re confident it’s the best workwear you’ll ever wear.
Today, our family-owned operation is overseen by Henning and Steffen Strauss, Engelbert’s Grandsons. Our ostrich logo has come to symbolize far more than just brooms. Nowadays, STRAUSS is sought after by a new generation of workers who value quality equipment and performance clothing that’s as comfortable as it is durable.
STRAUSS has pioneered the style of technical, functional, multi-pocket workwear that is now widespread in workshops, at construction sites, and on farms across Europe. After shooting commercials in Los Angeles for more than a decade, STRAUSS leadership made the decision to enter the US market in 2023. The brand now ships its workwear, work equipment, and safety gear nationwide as well as showcasing its newest styles and bestsellers in its flagship store in Venice, California and at trade shows around the country. For more information about STRAUSS products or STRAUSS’ sponsorships, visit STRAUSS.com.
