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Our first conversation with Daniel Daou of Daou Family Estates was one of our most listened-to episodes. In that episode we touched on a newer and higher-end brand, than even Daou if you can imagine, he coined, Patrimony.

He desired a separate identity for Patrimony, its own label, colors, even winery and production space.

This brand will carve out a space as a luxury brand that Paso hasn’t’ really seen yet. Were not talking about $100 or $200 bucks a bottle. We’re talking about making maybe 4-5 wines, with the entry-level being about $300-$400 bottle. The highest level of this expression, the Black Label, would be $1000 a bottle.

We talk to Daniel Daou, as well as his Senior Vice President for Sales & Marketing for Patrimony, Chris Avery. Chris, an Opus One alum, tells us how he made the transition from Napa to Paso, took his core team with him, and is building a super squad to join the Patrimony family to more than put Patrimony on the map, but make it the capitol when it comes to recognized world-renown Cabernet from California.

Original music, “Good Company”, performed by Moonshiner Collective.

Make sure you visit pasowine.com for any and all things Paso before your next trip and follow Paso Wine on Instagram @PasoWine. Where Wine Takes You is produced by Joel Peterson and Paso Wine. The Associate Producer is Jennifer Bravo. WWTY is recorded, edited, produced, and hosted by Adam Montiel. Follow Adam on Instagram @AdamOnTheAir.

Next time you’re cruising on the central coast, you can tune Adam in on your radio. His morning show, Up & Adam in the Morning, weekday mornings on Coast 104.5 and for wine country radio, The Cork Dorks, and more tune in or to stream from anywhere, connect with The Krush 92.5.

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