Full Cup Solutions is excited to announce the return of its annual strategic planning and teamwork seminar, DRIVE 2026: Inspiring a Culture of Winning, presented by the Paso Robles Wine Country Alliance. This dynamic, half-day seminar is designed specifically for wine industry professionals looking to strengthen leadership, improve team alignment, and sharpen strategic focus.

Wednesday, February 11, 2026
9:00 a.m. – 1:30 p.m.
The Ava Hotel, 944 Pine Street

DRIVE blends practical tools, collaborative exercises, and industry-relevant insights to help owners, managers, and team leaders walk away with actionable strategies they can immediately apply to their business and teams. And thanks to the PRWCA sponsorship, members save on tickets and scholarships are available.

PRWCA Member Benefit:
Paso Robles Wine Country Alliance members receive $120 off registration for this event. Use promo code PASOWINEDRIVE when registering.

Scholarship Opportunity Available:
To help make this educational opportunity accessible, a limited number of scholarships are available for those interested in attending. APPLY FOR A SCHOLARSHIP >>

MORE INFO & TICKETS >>

Whether you’re planning for growth, navigating change, or investing in your team’s development, DRIVE is a powerful opportunity to build momentum for 2026 and beyond.