We’re pleased to share that the Paso Robles Wine Country Alliance is continuing its partnership with STRAUSS in 2026 and 2027, including as the Official Workwear Partner of Paso Robles Wine Country and Presenting Sponsor of Paso Wine Fest. This collaboration reflects a shared commitment to the people behind Paso Robles Wine Country — the vineyard, cellar, and hospitality teams whose hard work and craftsmanship define our region.

STRAUSS is Europe’s leading workwear brand and the Official Workwear Partner of Paso Robles Wine Country, providing durable, high-quality gear designed for demanding environments. Members will continue to see STRAUSS represented throughout Paso Wine Fest and other PRWCA programs in 2026, along with co-branded STRAUSS x Paso Wine merchandise.

PRWCA Member Benefit:
As part of this partnership, PRWCA members receive 20% off workwear and gear on the STRAUSS website, making it easier to outfit your team with apparel built for the job.

We’re grateful for STRAUSS’ continued support and look forward to another strong year of collaboration that celebrates the people who make Paso Robles Wine Country thrive.