Thank you for your continued partnership in 2025. In a year of shifting market conditions, PRWCA kept Paso Wine’s voice strong — marketing the region, convening media and trade, and providing practical education for teams. The Paso Robles Wine Country Alliance remains focused on our mission: to promote and protect Paso Robles Wine Country, and continuously elevate the quality of its wines, vineyards, and experiences.

2026 membership renewals were due by Wednesday, January 14. Thank you to those who have already renewed. Renewing and submitting payment maintains your membership status. RENEW YOUR MEMBERSHIP >>

If you have any questions regarding membership, please contact Development Director, Carol Yeaman-Sanchez at cyeasan@pasowine.com.

Why renew for 2026?

Our marketing and member programs keep Paso top-of-mind with consumers, media, and trade. With support from 540+ member businesses, we’re investing in proven, high-impact initiatives:

• Digital Marketing– $250K plan—website, email, SEM/SEO, ads, social media—targets new & returning visitors
• Where Wine Takes You – Multichannel campaign anchored by the podcast with 150 episodes and 275K+ listens
• Paso Uncorked Blog– 30+ posts annually showcasing members and experiences
• Paso Wine App – Mobile map and info tool with offline functionality featuring wineries, hospitality, and events
• Map & Guide– In partnership with Wine Folly, 135K+ maps and 12K guides printed and distributed
• Paso Wine Fest– Our signature event at the Event Center: wineries, activations, live music, food, and more
• Media & Trade Tours– Host influencers and buyers to showcase Paso wines, vineyards and experiences
• Tasting Tours – Out-of-market tastings for consumers and trade to grow engagement, demand, and visitation
• Member Education– 30+ seminars across multiple tracks that equip members with practical skills and tools
• Community Relations– Blood drives; scholarships with funds from our Paso Robles Wine Country Virtual Auction
• Member Events– Annual Gala, BBQ, Mid-year & Year-end Meetings, and Industry Tasting
• Business Tools– Member Directory, Industry Events Hub, additional promotional opportunities, and more

These programs—and more listed on our 2026 Benefits pages—promote, strengthen, and unite the Paso Wine community.

Plus, explore advertising options, additional promotional opportunities, and upcoming events in our 2026 calendar.

How to renew:

Visit your Member Dashboard: pasowine.com/member-site/renew.

Deadline: Renew and submit payment by Wednesday, January 14 to maintain membership status for Your Company.

Have more than one membership?
If your business holds multiple PRWCA memberships (e.g., Winery + Grower; Winery + Hospitality), you can renew each via the separate accounts on the Member Dashboard.

If you have any questions, contact Development Director Carol Yeaman-Sanchez at 805.239.8463 x 206 or cyeasan@pasowine.com.

Thank you for your continued support.