The Paso Robles Wine Country Alliance commissioned three new reports that reveal the substantial economic, fiscal, and social impacts from the Paso Robles wine industry and wine tourism.

 Economic Impact Report

The new Economic Impact study reveals substantial economic, fiscal, and social impacts from the Paso Robles American Viticultural Area. The wine industry’s staggering $2.8 billion economic impact underscores the pivotal role of the wine industry as an essential economic and cultural driver. It fuels nearly 9,000 local jobs, generates $327.8 million in tax revenue, and accounts for 37% of the City’s General Fund, enhancing the quality of life for those who live, work, and visit Paso Robles. The full Economic Impact report is available on Pasowine.com.

 Wholesale Data Report

Azur Associates conducted a Paso Robles Wine 3 Tier Assessment to understand current trends in the wholesale wine market with a focus on how they apply to the Paso Robles region.  Key takeaways from the study include:

• Paso Robles wine sales concentrated in the $16-$30 price tier
• Cabernet Sauvignon dominates Paso Robles wine sales with some growth in Chardonnay and Sauvignon Blanc
• West Coast is dominant for Paso Robles wine sales

To view additional wholesale insights, view the full Wholesale Data report.

 Consumer Sentiment Report

In collaboration with the PRWCA, Wine Opinions conducted a survey of 2,047 wine consumers in May 2025. Key findings include:

• Purchases are often in the $25-$50 range
• Paso Robles ranked highly for quality to price ratio
• Visitors make frequent purchases of Paso Robles Bordeaux blends/varietals and Pinot Noir

Dive deeper into the full consumer sentiment report.