In 2015, the Paso Robles Wine Country Alliance commissioned the University of California Agricultural Issues Center based at UC Davis to prepare an updated economic impact study for the region based on 2015 data. The Paso Robles American Viticultural Area (AVA) and Greater San Luis Obispo County wine and wine grape industries have an annual economic impact of $1.9 billion dollars to the regional economy.
Economic Impact
Learn how the Paso Robles Wine Country impacts the state and local economy.
Full Economic Impact
| Paso Robles AVA + Greater San Luis Obispo Wine | Economic Impact |
| Total Jobs | 13,627 |
| Wages Paid | $388 Million |
| % of SLO County Jobs | 11.5% |
| Winery Revenue from SLO County Wine | $732 Million |
| Cases of Wine Produced | 8.58 Million |
| Winegrape Bearing Acres | 44,700 |
| SLO County Wine Grape Crop Size 2015 | 127,367 Tons |
| Value of Winegrape Crop | $297 Million |
| Total Tourism Visits to Wineries | 1.56 Million |
| Tourism Expenditures | $194 Million |
| Wine Related Tourism Percentage Demand for Hotel Accommodations | 28% |
| Percentage of Gross Regional Product from San Luis Obispo County | 6.5% |
| Total Property Tax Assessments to Vineyards and Wineries | $44.8 Million (28% of total SLO Co.) |
| Total 2015 CA Sales Tax revenue collected from Vineyard and Wineries | $54.9 Million (10% of total SLO Co.) |
The Paso Robles AVA accounts for 87% of SLO County wine industry output and economic impact with 40,000 vineyard acres and more than 200 wineries, 95% of which are small production, family owned businesses.
Click on the documents below to learn more about the economic impact of wine and wine grapes in the Paso Robles AVA and Greater San Luis Obispo County economy. For more information or questions, please contact Christopher Taranto, Communications Director at 805.239.8463 or ctaranto@pasowine.com.