What’s Paso Robles Wine Month?
Paso Robles Wine Month is a vibrant celebration of the bold wines and adventurous spirit that define Paso Robles Wine Country. It is the time to try that new wine, explore a new variety, enjoy a glass, and plan your wine country getaway. Make Paso Robles wines the focus for your next movie night, dinner party or backyard gathering. Find wine specials, fun events, recipes, and so much more throughout the month of May 2026. Paso Robles Wine Country is yours to discover.
Enter to win one of 3 getaways to Paso Robles Wine Country!
The Paso Robles Wine Month Sweepstakes features a chance to win one of three one-of-a-kind getaways to Paso Robles Wine Country. Prizes include an Exclusive VIP Paso Robles Getaway for Four, VIP Glamping Getaway for Four, and a VIP Downtown Lodging Getaway. The sweepstakes runs April 1 – May 31, 2026.
Find Paso Robles Wine Month In Stores
Paso Robles Wine Month isn’t limited just to Paso Robles, California. Find limited-time Paso Wine specials and in-store tastings at participating retail partners throughout the state and even out-of-state all month long.
Paso Wine Fest
Enjoy the best that Paso Robles Wine Country has to offer across one weekend full of incredible wine events. Friday is all about food and wine pairings, explore 120+ wineries in one location on Saturday, and wind down with brunch-time bubbles on Sunday. You don’t want to miss this once-a-year experience.
More Events
From behind-the-scenes vineyard tours to intimate winemaker dinners and in-store tastings, explore all the fun experiences happening all month long in Paso Robles Wine Country.
Explore Wineries
Paso Robles Wine Country is a one-of-a-kind wine region with over 200 tasting rooms, rolling lush vineyards, and an eclectic cast of diverse and welcoming characters that are steering the future of winemaking.
Let’s Go to Paso Robles
Escape to the majestic rolling hills and celebrated wineries of Paso Robles. Located midway between Los Angeles and San Francisco and bordered by coastal Highway 1 and the 101, Paso Robles is California wine country with beach access and Michelin star dining. A community of cowboys and innovators, it’s where world-class food, wine and art meet small-town charm.
Recipes and Pairings
Wine and food pairings are a delicious way to discover the depth and diversity of Paso Robles wines. Through thoughtfully matched recipes and wines, you’ll discover how your favorite dishes and Paso wines come together to tell the story of the region, one bite, sip, and experience at a time.
Find Wines You'll Love
Wine gets more personal with an interactive Tastry quiz designed to match you with wines you’ll love. Take the Tastry quiz to find wines that fit your unique taste preferences, making every bottle a confident choice.
About Paso Robles Wine Month
Paso Robles Wine Month is a national initiative in partnership between Paso Robles CAB Collective, Paso Robles Wine Country Alliance, Travel Paso, and Bay Cities Packaging, created to elevate awareness and sales of Paso Robles wines across retail and on-premise channels. Targeting Millennials and Gen Z while engaging core wine consumers, the program unites wineries with retail and restaurant partners through coordinated promotions, in-store activations, chef collaborations, and digital engagement. Program elements include custom retail displays by Bay-Cities Packaging, AI-powered taste discovery through Tastry, QR-enabled content and sweepstakes, and integrated marketing support aimed at increasing consumer engagement and discovery of Paso Robles.
