The 2024 San Luis Obispo County Crop Report shows agriculture remains a major economic pillar—but for winegrape growers, the numbers deliver a sharp reminder of mounting pressures in today’s climate. The 2024 crop report statistics are available here.

“Despite declines in certain sectors, San Luis Obispo’s agriculture remains a strong economic driver for the County,” said Martin Settevendemie, Agricultural Commissioner/Sealer, in a press release. “The diversity of the County’s agriculture, with over one hundred different crop types produced, is a key factor in its sustainability. Coupled with the resilience of our local farmers and ranchers, agriculture is poised to remain a mainstay in our economy and culture.”

Key Figures & Insights

• Total Agricultural Value: The gross value of agriculture in SLO County for 2024 was approximately $1,015,871,000, down nearly 8% from 2023’s $1,103,970,000.
• Wine Grapes: Once again a headline crop, winegrapes suffered a steep drop—from about $323,952,000 in 2023 to $194,981,000 in 2024—a nearly 40% decline in gross value. Production and planted acreage both fell modestly in 2024 versus 2023.
• Rank & Composition: Wine grapes are now the #2 commodity by value, overtaken by strawberries, which brought in approximately $242,370,000. Together, these two crops accounted for over 43% of the County’s total crop value.

• Demand & Price Pressures: The drop in winegrape value reflects weaker demand and tightening competition. All varietals saw reduced sales, with some—such as Merlot—experiencing among the steepest declines.
• Strength in Other Crops: Some crops in SLO County had strong years. Vegetables saw about a 15% uptick in value, while avocados and lemons grew by 64% and 95%, respectively. The animal industry increased its profits by nearly 9% in 2024, supported by a 3% increase in the number of head sold and a 12% rise in cattle prices.

Paso Robles Wine Country continues to be a cornerstone of the County’s economy. As shown in our recent 2025 Economic Impact Report, the region’s vineyards, wineries, and hospitality businesses drive significant jobs, revenue, and tourism, which generates $2.8 billion in economic impact—reinforcing its role as one of SLO County’s strongest economic engines.

Historical Annual Reports from 1928 through 2023 can be viewed on the Department of Agriculture/Weights and Measures webpage here.

The full digital version of the 2024 annual report will be available in mid-October.