About Paso Robles

Located along California's famed Central Coast, the Paso Robles growing region's climate is perfect for the production of award-winning premium wines.

Paso Robles Wine Country, located in the heart of California’s picturesque Central Coast, offers a vast array of experiences. Whether touring the backroads dotted with tasting rooms and vineyards, or exploring downtown shops and restaurants, you’ll find a memory. Come taste, take a hike, relax outside, or indulge in an array of food and wine experiences in Paso Robles.

40,000 vineyard acres & 60 winegrape varieties

Traversing the landscape you will find 40,000 vineyard acres, producing more than 60 winegrape varieties – from Spanish to Italian, Bordeaux to Rhône, including the area’s heritage variety Zinfandel. The styles of wine are diverse in this very distinct region.

Along your journey through Paso Robles Wine Country, take time to stroll the historic downtown to shop and dine. Boutique stores, wine country cuisine, and tasting rooms fill the blocks surrounding Paso Robles’ Downtown City Park. A scene right out of a Norman Rockwell painting, Paso Robles’ downtown completes the picture of Paso Robles Wine Country.

Neighboring Paso Robles along the coast are the towns of San Simeon, home to Hearst Castle on the north, and the fishing village of Morro Bay to the south. In between, you will find Cambria, Harmony, and Cayucos. All are within a short drive and worthy of your exploration. Much like the marine air influence to the winegrapes, the coast is a perfect complement to your Paso Robles Wine Country experience.

We invite you to discover Paso Robles Wine Country and to learn more about Paso Robles’ history, its wineries and vineyards, and upcoming events.

The Alliance

The Paso Robles Wine Country Alliance is a cooperative marketing alliance made up of Paso Robles Wine Country wineries, vineyards and related businesses. The Paso Robles Wine Country Alliance is a 501c6 non-profit organization operated under the guidance of a nine-member board of directors.

Joel Peterson

EXECUTIVE DIRECTOR

jpeterson@pasowine.com | 805-239-8463 X 202


Carol Yeaman-Sanchez

Membership Manager

cyeasan@pasowine.com | 805-239-8463 X 206


Peggy Coon

bookkeeper

pcoon@pasowine.com | 805-239-8463 X 204


Patricia Wilmore

GOVERNMENT AFFAIRS COORDINATOR

pwilmore@pasowine.com | 805-239-8463

Christopher Taranto

COMMUNICATIONS DIRECTOR

ctaranto@pasowine.com | 805-239-8463 X 207


Krista Smith

Marketing DIRECTOR

ksmith@pasowine.com | 805-239-8463 X 205


Jamie Guzman

events manager

jguzman@pasowine.com | 805-239-8463 X 208


Jessica Locklin

OFFICE COORDINATOR

jlocklin@pasowine.com | 805-239-8463 X 210

2024 Board of Directors

Molly Scott – Chairperson

JUSTIN VINEYARDS & WINERY

Cris Cherry – Vice-Chairman

VILLA CREEK CELLARS & MAHA ESTATE

Randy Heinzen – Treasurer

VPS & COAKLEY VINEYARD

Carole MacDonal – Secretary

Il cortile 


Chloé Asseo-Fabre – Director

L’aventure winery

Josh Beckett – Director

PEACHY CANYON Winery

Noreen Martin – Director

Martin Resorts


Maggie Tillman – Director

ALTA COLINA VINEYARD & WINERY

Michelle Thacher – Director

thacher winery