About Paso Robles

Located along California's famed Central Coast, the Paso Robles growing region's climate is perfect for the production of award-winning premium wines.

Paso Robles Wine Country, located in the heart of California’s picturesque Central Coast, offers a vast array of experiences. Whether touring the backroads dotted with tasting rooms and vineyards, or exploring downtown shops and restaurants, you’ll find a memory. Come taste, take a hike, relax outside, or indulge in an array of food and wine experiences in Paso Robles.

40,000 vineyard acres & 60 winegrape varieties

Traversing the landscape you will find 40,000 vineyard acres, producing more than 60 winegrape varieties – from Spanish to Italian, Bordeaux to Rhône, including the area’s heritage variety Zinfandel. The styles of wine are diverse in this very distinct region.

Along your journey through Paso Robles Wine Country, take time to stroll the historic downtown to shop and dine. Boutique stores, wine country cuisine, and tasting rooms fill the blocks surrounding Paso Robles’ Downtown City Park. A scene right out of a Norman Rockwell painting, Paso Robles’ downtown completes the picture of Paso Robles Wine Country.

Neighboring Paso Robles along the coast are the towns of San Simeon, home to Hearst Castle on the north, and the fishing village of Morro Bay to the south. In between, you will find Cambria, Harmony, and Cayucos. All are within a short drive and worthy of your exploration. Much like the marine air influence to the winegrapes, the coast is a perfect complement to your Paso Robles Wine Country experience.

We invite you to discover Paso Robles Wine Country and to learn more about Paso Robles’ history, its wineries and vineyards, and upcoming events.

The Alliance

The Paso Robles Wine Country Alliance is a cooperative marketing alliance made up of Paso Robles Wine Country wineries, vineyards and related businesses. The Paso Robles Wine Country Alliance is a 501c6 non-profit organization operated under the guidance of a nine-member board of directors.

Joel Peterson


jpeterson@pasowine.com | 805-239-8463 X 202

Peggy Coon


pcoon@pasowine.com | 805-239-8463 X 204

Patricia Wilmore


pwilmore@pasowine.com | 805-239-8463 X 201

Christopher Taranto


ctaranto@pasowine.com | 805-239-8463 X207

Jennifer Bravo

Consumer marketing Manager

jbravo@pasowine.com | 805-239-8463 X 205

Carol Yeaman-Sanchez

Administrative & Marketing coordinator

cyeasan@pasowine.com | 805-239-8463 X 208

2020 Board of Directors

Tyler Russell – Chairman

Cordant | Nelle

Jason Haas – Vice-Chairman

Tablas Creek Vineyards

Austin Hope – Secretary

Treana and Hope Family Wines

Sarah Kramer – Treasurer

Umpqua Bank

Molly Scott – Director

Justin vineyards & winery

Josh Beckett – Director


Faith Wells – Director


Randy Heinzen – Director

coakley vineyard

Malani Anderson – Director

Turley Wine Cellars