Paso Robles Wine Month is a vibrant celebration of the bold wines and adventurous spirit that define Paso Robles Wine Country. This month-long initiative in May 2026 brings together Paso’s dynamic wineries with leading retailers, restaurateurs, and wine enthusiasts for an immersive journey of flavor, culture, and discovery.

All Paso wineries are encouraged to host their own events and promotions throughout the month of May 2026 and begin uploading them now through the PRWCA Member Dashboard. These events will be promoted through PasoWine.com, the Paso Wine app, social media, and media outreach.

On social media, you are invited to follow and engage with Paso Robles Wine Month using @pasorobleswinemonth (Instagram & TikTok). Download a suite of sharable promotional assets to help promote the campaign to your followers.

For general questions about winery participation in Paso Robles Wine Month, please contact PRWCA Marketing & Communications Director Krista Smith at ksmith@pasowine.com. For questions about distribution, please contact Linda Parker Sanpei at linda@parkersanpei.com or 805.543.2288.

A partnership between the Paso Robles Wine Country Alliance, Paso Robles CAB Collective (PRCC), and Travel Paso, Paso Robles Wine Month aims to build awareness and preference for Paso Robles as a premier wine and travel destination. Thank you for being a part of the movement!

ADD EVENTS FOR PASO ROBLES WINE MONTH >>