Paso Robles Wine Month is a vibrant celebration of the bold wines and adventurous spirit that define Paso Robles Wine Country. Launched for the first time in 2026, this month-long initiative returns in April 2027 and brings together Paso’s dynamic wineries with leading retailers, restaurateurs, and wine enthusiasts for an immersive journey of flavor, culture, and discovery.

Here’s How You Can Participate

1.      Secure Retail Displays

If you have existing distribution channels, Bay Cities Packaging & Design can work with you to create custom in-store retail displays, including:

• 3-Case Stacks – ideal for wineries with sufficient volume
• Branded Case Cards – a strong option for medium and smaller production wineries
• Winery Branded Recipe Neckers – an opportunity for all participating wineries

The art submission deadline for Paso Robles Wine Month retail displays is Friday, Jan. 1, 2027. To learn more and participate in-retail, please contact Winston Hewett with Bay Cities at 562.774.8356 or winstonh@bay-cities.com.

2.      Contribute to the Sweepstakes

The Paso Robles Wine Month Sweepstakes features a chance for consumers to win one of three one-of-a-kind getaways to Paso Robles Wine Country. This national sweepstakes will run March 1-April 30, 2027, and is designed to drive discovery, engagement, and sales of Paso Robles wines. There will be a minimum of three giveaway packages offered, aimed to bring the winners to Paso Robles for weekend getaways.

We are seeking donations of experiences for 2-4 guests valued at $65-85+ per person to support the sweepstakes. Contributions will help power consumer engagement at retail, elevate the Paso Robles brand nationally, and create meaningful touch points that encourage trial and loyalty.

Please Submit Interest by Friday, January 15 if you’d like to participate by donating an experience. Include a description of the experience, how many people it is good for, the approximate value per person, and redemption instructions. (Certificates are preferred.)

3.      Share Recipes and Wine Pairings

Wine and food pairings are a delicious way to discover the depth and diversity of Paso Robles wines. Submit a recipe with a wine pairing for inclusion on the Paso Robles Wine Month webpage. Submit pairings by Friday, February 26 for inclusion.

4.      Host Events and Specials

All Paso wineries and hospitality partners are encouraged to host your own events and promotions throughout the month and upload them now through the PRWCA Member Dashboard. These events will be promoted through pasorobleswinemonth.com, pasowine.com, travelpaso.com, Paso Wine app, social media, paid ads, and media outreach.

5.    Engage on Social Media

Engage with @pasorobleswinemonth on Instagram and use a suite of sharable promotional assets (coming soon) to help spread the word about Paso Robles Wine Month through your channels.

6.    Participate in Paso Wine Fest

Continue the Paso Robles Wine Month celebration into May with Paso Wine Fest. Winery registration opens on Wednesday, Nov. 11, 2026. We encourage wineries interested in a winery partner activation to register by Friday, Jan. 30, 2027.

A recap of Paso Robles Wine Month 2026 is available for reference as you plan ahead for 2027. For questions about Paso Robles Wine Month, please contact PRWCA Marketing & Communications Director Krista Smith at ksmith@pasowine.com.

A partnership between the Paso Robles Wine Country Alliance (PRWCA), Paso Robles CAB Collective (PRCC), and Travel Paso, Paso Robles Wine Month aims to build awareness and preference for Paso Robles as a premier wine and travel destination. Thank you in advance for being a part of the campaign’s second year.