TOBIN JAMES CELLARS

In the Tobin James tasting room, award winning wines are poured from behind the antique 1860's bar.

  • About
  • Wines Produced
  • Events
  • Press & Accolades
  • About
    1987 was an important year for a winemaker named Tobin (Toby) James. Six tons of grapes that a winery could not process needed “a home.” Tobin, an assistant winemaker at the time, asked the owner of the winery if he could have the grapes and make the wine for himself. The owner replied, "Sure kid, knock yourself out." A year and a half later, gold medals began pouring in for Toby's first Zinfandel, the 1987 "Blue Moon."
    After making his wines at another local winery for a few years tasting and selling them out of a wine shop in town, Toby scraped together a down payment on a historic piece of land out on Hwy 46. He built Tobin James Cellars on the site of a stagecoach stop, opening the small winery and tasting room in 1994. Toby fashioned it as an old West saloon, because that’s where he felt at home. Nothing has really changed much; wine lovers are still treated like they are coming home when they step up to the grand 1860’s Brunswick mahogany bar.
    Lance and Claire Silver met Toby in 1995 during their exploration trip to Paso Robles. Even though there were only 18 or so wineries, they just knew that Paso was a special place for making wines. Toby, Lance and Claire decided to become equal business partners, and
    for almost 30 years it has been a fantastic relationship with each partner contributing to making greater and greater wines. Only the top low yield vineyards, picked at optimal ripeness create their wines of opulence, grace, and distinction.
  • Wines Produced
    Arneis
    Barbera
    Bordeaux-Style Blend
    Cabernet Franc
    Cabernet Sauvignon
    Chardonnay
    Cinsault
    Counoise
    Dessert
    Grenache
    Lagrein
    Malbec
    Merlot
    Mourvèdre
    Muscat Canelli
    Nebbiolo
    Other
    Petit Verdot
    Petite Sirah
    Pinot Noir
    Port-Style
    Primitivo
    Red Blend
    Red Rhône-Style Blend
    Riesling
    Rosé
    Sangiovese
    Sauvignon Blanc
    Souzão
    Sparkling
    Syrah
    Tannat
    Tempranillo
    Tinta Cão
    Touriga Nacional
    Zinfandel
  • Events

    2022 PARADISE TEMPRANILLO ROSE RELEASE

    Thu – Fri | May 8 – 1, 2026
    Our Rosé is a pale watermelon pink color and is medium bodied. Paradise has a dry finish with delicate and gentle, almost whispering, hints of fresh summer fruit flavors. Slight and subtle strawberry... View Event Details >

    2023 Barbera – Bella Bella *RELEASED*

    Tue – Wed | Jul 1 – Dec 31, 2025
    Barbera is a wonderful Italian varietal famous in the Piemonte region of Italy. Barbera is a vigorous, adaptable vine which can grow in various soils and can withstand hot climates. Barbera thrives in... View Event Details >

    NEW Vintage Release- Late Harvest Zinfandel 2022

    Mon – Wed | Sep 29 – Dec 31, 2025
    Our “Liquid Love,” is deep, rich, and intense! The perfect wine for that special someone, in front of the fire on your love rug! 375 mL Our Late Harvest Zinfandel is left on the vine 1-2 months... View Event Details >

    Black Friday: Wine Specials

    Tue – Mon | Nov 18 – Dec 22, 2025
    Score this limited time deal, a full case of Tobin James Cellars favorites, for only $195. The Black Friday special includes three bottles of each of the following… “Zinfandel” Ballistic “Merlot”... View Event Details >

    Wine Wednesdays: NO TASTING FEES

    Wed – Wed | Nov 19 – May 27, 2026
    Every Wednesday we welcome you into our tasting room for complimentary tastings! Walk-ins are ALWAYS welcomed, however, a reservation would secure you placement at one of our western saloon bars. 805.239.2204... View Event Details >

    JAMES GANG FESTIVAL- 30th ANNUAL

    Fri – Sun | Mar 20 – 22, 2026
    March 20 and/or 21, 2026 (SEPARATE TICKETS NEEDED PER NIGHT) 7 pm – 10:30 pm This event sells out early! Tickets on sale now! Call us ASAP to purchase your tickets (805) 239-2204. OR Purchase Online... View Event Details >
  • Press & Accolades

    Press

    • Jan 2020 | 2015 TOBIN JAMES Fat Boy Zinfandel awarded #4 California Zinfandel
    • Jan 2018 | 2013 TOBIN JAMES Fat Boy Zinfandel Awarded #1 California Zinfandel
    • Jul 2014 | 2014 San Luis Obispo County Wine Industry Persons of the Year, Tobin James, Lance Silver, Claire Silver-Tobin James Cellars

    Accolades

    • 2013 FATBOY Zinfandel, 2018 Vivino Wine Styles Awards, Dec 2017, #1 California Zinfandel (https://www.vivino.com/awards/wine_style_awards_2018_californian_zinfandel)