Pismo Point Advisory

Pismo Point Advisory helps Paso Robles wineries grow direct-to-consumer sales with the team they already have. We teach tasting room and wine club staff to put AI to work on the tasks that fill their week, so they work smarter, not harder, and get time back for guests and members.

Paso Robles wineries earn 78% of their revenue direct to consumer, the highest of any region in Silicon Valley Bank's 2026 survey. When DtC matters that much, small gains in how guests are invited to join, followed up with and kept as members add up quickly.

Three ways to start:

FREE DtC HEALTH CHECK. A short self-assessment showing where your winery stands on six steps, from getting found to keeping members year after year. It is built on Cal Poly research into winery tasting rooms and leading DtC industry reports. Your results stay private.

FREE FIRST TASTE. A 90-minute, hands-on session for DtC managers. You put AI to work on real tasks from your own winery, such as a personal follow-up to a recent guest or a note to a member who is drifting. Limited to 10 people per session.

NOW I CAN WITH AI. An eight-week course in small cohorts. Weekly 90-minute sessions focus on your winery's biggest Health Check gaps, with one-on-one coaching as you put it to work.

Built for small, family-run wineries with little room in the budget: no new hires, just a small investment designed to make a big impact.

Founder Dan Weeks taught entrepreneurship at Cal Poly and has mentored 100+ startups.