Alignment Wine Marketing
Alignment Wine Marketing crafts profitable DTC strategies for small to medium wineries.
AboutYou: A small- to medium-sized winery needing assistance with DTC strategy and content development. You might not have the budget to work with a large firm or hire a full-time marketing lead.
Us: Alignment Wine Marketing, a Napa Valley-based firm founded by Peter Alig, a 13-year veteran of wine marketing and hospitality. He holds the WSET Diploma and an MBA in Wine Business from Sonoma State University's Wine Business Institute. Though based in Napa, the firm's reach extends to other established wine regions in California and beyond.
The firm's key service is the Alignment Audit, a thorough examination of a client's brand, target market, marketing strategy, tactical execution, and metrics. Are they integrated? Are the right tools being used? The client receives a detailed report card that 1) holds up their marketing performance to industry standards and 2) plots a detailed strategic roadmap for improvement.
Other services include content creation for web and email, a Social Media Deep Dive (similar to Alignment Audit but focuses only on social) and guidance for creating exceptional virtual experiences.
No retainer fees or multi-month contracts.