The final media tour of 2025 took place October 20–22, offering an immersive introduction to Paso Robles Wine Country—where wine is serious but never pretentious, and hospitality is grounded in authenticity. Over 2.5 days, our journalist guests explored the region’s diverse landscape, met 21 Alliance members, and experienced firsthand how their stories and wines fit into the broader fabric of Paso Robles Wine Country.

This fall tour marked our third media tour of the year and was intentionally focused on Colorado-based journalists. NST Communications pitched the opportunity to 45 media contacts and successfully secured two journalists to attend. While outreach for this tour began earlier in the year, crowded editorial calendars and scheduling constraints made date commitments challenging. Despite this, the response to pitching was highly positive, resulting in several warm leads for future tours. While coverage from this experience has yet to be realized, both journalists provided overwhelmingly positive feedback, and we anticipate meaningful placements as a result of their time in the region.

Fall 2025 Media Tour Journalists

Molly O’Brien
Title: Freelance Travel, Lifestyle, and Wellness Journalist
Outlets: AFAR Magazine, Fodor’s Travel, Thrillist, Lonely Planet
Bio: Molly O’Brien is a Denver-based freelance travel journalist who writes and edits for a range of international travel and lifestyle outlets. Having lived on both U.S. coasts in Massachusetts and California, she now calls Colorado home. Molly’s work often highlights interesting people and places, informed by her love of hiking, skiing, coffee shops, breweries, and immersive travel experiences.

Antony Bruno
Title: Freelance Food and Drink Journalist
Outlets: Westword, DiningOut
Bio: Antony Bruno is a freelance writer focused on food, wine, and adventure. A graduate of the Cook Street School of Culinary Arts, Antony brings a culinary-driven perspective to his storytelling, aiming to educate, entertain, and inspire readers. His work has previously appeared in Billboard Magazine, 5280 Magazine, and numerous corporate blogs and newsletters.

Looking Ahead to 2026

As we begin our public relations efforts in 2026, our media strategy will emphasize smaller, more targeted activations and customized one-on-one media visits. This approach allows for deeper storytelling, stronger relationships, and experiences tailored to individual journalists’ beats and audiences. We will also be partnering more closely with our community partners at Travel Paso and Visit SLO Cal to align outreach efforts, extend our collective reach, and amplify earned media opportunities that benefit the broader region.

Media relations remain a cornerstone of our communications strategy, and in 2026 we are focused on quality over quantity, building long-term relationships that translate into authentic, high-impact coverage for Paso Robles Wine Country.