Paso Robles Wine Country Virtual Auction

The Paso Robles Wine Country Alliance invites you to take part in the 6th Annual Paso Robles Wine Country Virtual Auction, September 14-23, 2026. Coinciding with California Wine Month, this is a rare opportunity for bidders to acquire distinctive, exceptional lots not offered elsewhere. The auction features custom-curated packages that combine one-of-a-kind tasting excursions with relaxing lodging accommodations, delicious dining, exciting vineyard adventures, as well as rare and allocated wines.

Register for the 2026 Auction >> 

Packages will be coming soon, but you can register now to place your bids when the auction opens. Over 30 curated packages will feature weekend getaways, experiences, rare and allocation-only wines, and other unique pieces of wine country. Take a look at packages from 2025 to get an idea of what’s to come in 2026.

View 2025 Auction Packages >>

Scholarship Program Impact

Virtual Auction proceeds benefit the Paso Robles Wine Country Alliance (PRWCA) Foundation, a 501c3 organization that gives back to the community primarily through educational scholarships for aspiring young adults from the Paso Robles region, as well as contributions to other local non-profits. Just in the last five years, the PRWCA Foundation gifted 67 scholarships to North San Luis Obispo County high school seniors, totaling $148,000.