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Ep 106: Heritage Speaks: Mavericks Before Paso was Cool – Featuring Midnight Cellars | Level 3 Wines

July 11, 2024

Where Wine Takes You – Episode Highlights 

In this episode of Where Wine Takes You, host Adam Montiel dives deep into the rich heritage and untold stories of Paso Robles with two legendary winemakers. Broadcasting from the heart of Midnight Cellars, Adam is joined by Rich Hartenberger, owner and winemaker of Midnight Cellars, and his longtime friend, Norm Benson of Level 3 Wines.

Rich and Norm, affectionately known as Richie and Normie, have been neighbors and friends for decades, sharing a unique bond and countless adventures. From the early days of winemaking in Paso to their enduring friendship, this conversation is packed with fascinating insights and entertaining tales.

Later in the show, don’t miss our Travel Paso Spotlight featuring Luke Udsen of Castoro Cellars, Bethel Road Distillery, and the Whale Rock Music Festival. Luke shares all the details about this two-day event set amidst the stunning organic vineyards of Castoro Cellars. The Whale Rock Music Festival offers great music, a vibrant atmosphere, and plenty of activities, making it a must-visit for music and wine enthusiasts alike. Learn about the unique offerings of the festival and the passion behind the Udsen family’s commitment to organic farming and great music.

Don’t miss out on staying informed about all things Paso Robles wine country through Paso Wine and plan your stay at travelpaso.com

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🇫🇷 For any and all info on our cruise to France in August – visit www.CorkandCruise.com

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Where Wine Takes You (WWTY) is produced by Paso Wine. WWTY is recorded, edited, produced, and hosted by Adam Montiel. Follow Adam on Instagram @AdamOnTheAir and check out his daily podcast Up + Adam. Connect with Adam and lean more on AdamMontiel.com

For the latest in Paso Robles Wine Country, check out PasoWine.com and follow on Instagram @PasoWine. Download the free Paso Wine App as your guide to all things wine country. 

Recording equipment for WWTY was transported in suitcases provided by Fly with Wine. Use the Promo Code ADAM20 – save 20% off everything you buy AND Free Shipping!

Original music on WWTY, “Good Company,” performed by Moonshiner Collective.

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