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Paso Robles Wine Country Virtual Auction

The Paso Robles Wine Country Alliance invites you to take part in the 6th Annual Paso Robles Wine Country Virtual Auction, September 14-23, 2026. Coinciding with California Wine Month, this is a rare opportunity to take home distinctive, exceptional lots not offered elsewhere.

The auction features custom-curated packages that combine one-of-a-kind tasting excursions with relaxing lodging accommodations, delicious dining, exciting vineyard adventures, as well as rare and allocated wines.

All proceeds will benefit the Paso Robles Wine Country Alliance Foundation, a 501c3 organization that gives back to the community to through educational scholarships for aspiring young adults from the Paso Robles region. Just in the last five years, the PRWCA Foundation gifted 67 scholarships to North San Luis Obispo County high school seniors, totaling $148,000.