Paso Robles has emerged victorious in the highly esteemed 2023 USA TODAY 10Best Readers’ Choice travel award contest for Best Wine Region. Following an intensive voting process, Paso Robles has secured its place as the ultimate destination for wine enthusiasts, surpassing numerous renowned wine regions across the United States.

A complete rundown of all the winners of the 10Best Readers’ Choice travel award contest can be found here.

Known for its picturesque vineyards, diverse varietals, and highly acclaimed wines, Paso Robles has captured the hearts of wine lovers and tourists alike. This great recognition not only highlights the region’s commitment to producing exceptional wines but also an unparalleled wine tourism experience that all voters recognized, pushing Paso Robles into the number one position.

“We are thrilled and honored to be named the Best Wine Region in the USA TODAY 10Best Readers’ Choice travel award contest,” said Joel Peterson, Executive Director of the Paso Robles Wine Country Alliance. “This recognition is a testament to the exceptional craftsmanship of our winemakers and the warm hospitality of our community. We invite wine enthusiasts from around the world to visit Paso Robles and experience the beauty and flavors that make our region truly special.”

A heartfelt shoutout to the real MVPs – our incredible fans! From the bottom of our hearts, the gratitude we feel is immeasurable. Together, we’ve created a remarkable community. Cheers to Paso Wine Country!