Local businesses help make Paso Robles a place worth exploring. Now, one of them has a chance to receive a $5,000 boost.

The Paso Robles Wine Country Alliance has partnered with STRAUSS, the family-owned workwear company that has been outfitting skilled professionals since 1948, on the STRAUSS Trades Business Booster Contest, open to businesses across the Paso Robles American Viticultural Area (AVA).

One winner will receive $5,000 and a Paso Wine Fest 2027 experience, with three additional businesses recognized as runners-up. It’s an opportunity to invest in what’s next for your business, right here in wine country.

What’s Up for Grabs?

Grand Prize Winner

• $5,000 boost to support business growth and new opportunities.
• Paso Wine Fest 2027 experience: Four passes to Friday’s Paired Paso and four VIP passes to Saturday’s Grand Tasting.
• Recognition announcement at the 2027 Paso Wine Fest Grand Tasting.
• Media feature across Paso Wine and STRAUSS social media channels.
• Wine Business Bootcamp: A curated strategy session or experience connecting the winner with experienced industry professionals for tailored discussions, insights and business guidance. Format and details will be determined following winner selection.

Runners-Up (3):

• Paso Wine Fest 2027 experience: Two passes to Friday’s Paired Paso and two general admission passes to Saturday’s Grand Tasting.
• Recognition announcement at the 2027 Paso Wine Fest Grand Tasting.
• Media feature across Paso Wine and STRAUSS social media channels.
• Wine Business Bootcamp: A curated strategy session or experience connecting recipients with experienced industry professionals for tailored discussions, insights and business guidance. Format and details will be determined following winner selection.

How to Enter

Applications open November 1, 2026, and close November 30, 2026, at 11:59 p.m. PST.

APPLY FOR THE STRAUSS TRADES BUSINESS BOOSTER CONTEST >>

For full contest details, eligibility requirements, and terms and conditions, please visit the official contest rules on STRAUSS.com.

Help Spread the Word!

Know a local business owner who could benefit from this opportunity? Share the contest with fellow entrepreneurs, colleagues and businesses throughout the Paso Robles AVA.

From wineries and vineyards to restaurants, retailers, hospitality businesses and the many local companies that support our community, every business plays a role in making Paso Robles a special place.

We’re excited to partner with STRAUSS to recognize and support the people behind these businesses and celebrate the entrepreneurial spirit that keeps our region moving forward.

Have a business in the Paso Robles AVA? Don’t miss your chance to apply!