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DTC Wine Unleashed Paso Robles

Join Winehub, Shopify, and Pacific IQ for DTC Wine Unleashed, a highly tactical afternoon event on Nov. 17 designed to help wineries build an end-to-end, scalable DTC system they can actually implement.

As wineries re-evaluate their tech stacks in the wake of the WineDirect–Commerce7 acquisition, this event offers a clear blueprint for success — covering migration planning, storefront and POS on Shopify, fulfillment, compliance, retention tactics, and more.

Presented by Winehub, Shopify, and Pacific IQ, the event features special guests across the DTC landscape including Brett Trent (Far Niente), Gayle Bartscherer (LiveWine), and Jeffrey Meisel (Duckhorn Portfolio). If you’re assessing your DTC setup for 2026 and beyond — or simply looking to boost club growth and streamline cellar-door to ecommerce — this is your opportunity to get practical answers, compare options, and map your next DTC steps.

The Ava Hotel | Monday, November 17 | 1:30–5:00 p.m. + Happy Hour