Mark your calendars for the Paso Robles Wine Country Alliance Year-End Member Meeting on Thursday, December 10 at 11:00 a.m. at the Rava Event Center.

Executive Director Joel Peterson will share a 2025 year-in-review and preview plans for 2026. Guest speaker Christopher Becker, President of ONAR and Managing Director of Storia (PRWCA’s agency of record), will discuss how technology is shaping digital marketing strategies in destination regions. We’ll also present the Community Wine Awards.

Schedule:
10:30 a.m. Guest check-in
11:00 a.m. – 12:30 p.m. Presentation & Awards
12:30 – 2:00 p.m. Buffet lunch & networking

Lunch will be provided, and we encourage you to bring a bottle of Paso Robles wine to share at your table. RSVP details coming soon—stay tuned!