Craft-Union

Craft-Union is a strategic agency focused on innovative and creative solutions to develop businesses. Our approach is to integrate strategy development, planning and strategy execution to form the tiers of building successful businesses. Founded by Adam Lambert a beverage industry venteran. Adam has spent the last 29 years learning from just about every angle of the beverage industry. Starting out as a grocery store liquor clerk to growing into his current role as Founder of Craft-Union and managing partner at Michigan Bev Co. Previous roles include President of Michigan Brewers Union, Chief Revenue Officer at BrewDog USA, COO for Storied Craft Breweries, participating and evaluating M&A in all beverage categories, VP of Sales for Virtue Cider part of ABI’s High End group, VP of Sales for New Holland Brewery and Distillery, 7 years as VP of Sales for Dogfish Head Craft Brewery and 6 years as National Sales and Marketing Manager for Rogue Ales. Past experiences include owning a wine distribution and brokerage company, managing the west coast as a brewery brand manager for SLO Brewing Company, Sales rep for Wine Warehouse and a proud graduate of Cal Poly San Luis Obispo. Adam has been a member of the Independent Council on 3-Tier Dynamics and long serving member of the Brewers Association Export Development Committee. Adam has been a featured presenter at the Craft Brewers Conference, Brewbound Brew Talks, Beverage Trade Network, and the Bar and Night Club Show.