While many other wine events across the industry are struggling, Paso Wine Fest continues to be a success story, seeing growth for the second consecutive year. That success is because of all of the incredible wineries, restaurants, sponsors, and other event partners who show up strong and create the best experiences possible.

Here are just a few highlights from Paso Wine Fest 2026:

• Ticket sales increased 12% year over year
• Visitors came in from 38 states
• Top In-State Markets
  1. Greater Los Angeles area
  2. San Francsico/San Jose
  3. SLO County
  4. Fresno/Bakersfield
  5. San Diego
• 70% of households have $200K+ income
• About 60% were first time visitors, which means we are both engaging existing enthusiasts while reaching new audiences
• Attendees are trending younger again this year. 25-34 was our 2^ndhighest group
• Hosted 11 social media influencers who delivered over 500,000 impressions just from posts, not counting Stories
• 10 globally recognized brands sponsored Paso Wine Fest this year

A full Paso Wine Fest report is available here. Save the date for next year’s event: May 14-16, 2027!