Each year, the Paso Robles wine community joins together to recognize someone who has exemplified the spirit of Paso Robles Wine Country with outstanding leadership and vision. The  2024 Wine Industry Person of the Year award honorees are Randy and Jenny Heinzen, owners of Vineyard Professional Services and Vineyard Professional Real Estate.

Jenny Heinzen, broker and owner of Vineyard Professional Real Estate (VPRE), is a trusted name in vineyard and winery transactions. With over two decades of experience, Jenny has facilitated the sales of more than 50 vineyards and wineries spanning 10,000 acres, helping shape the landscape of Paso Robles wine country. Her deep expertise in Paso Robles American Viticultural Area (AVA) valuations and commitment to clients has made her a trusted advisor to investors and the local wine industry.

Randy Heinzen, owner of Vineyard Professional Services (VPS), has transformed vineyard management practices across the Paso Robles AVA. Since taking ownership in 2017, Randy has championed sustainable farming and technological innovation while serving on multiple state and national viticultural research boards. His leadership reflects a forward-thinking approach that strengthens the wine community.

“We are deeply honored to receive this recognition,” said Jenny and Randy Heinzen. “Paso Robles is more than where we work—it’s home. We share this award with our peers, mentors, and every person committed to keeping Paso Robles wine country vibrant.”

Randy and Jenny Heinzen were nominated and named the 2024 Paso Robles Wine Industry Persons by PRWCA membership, which represents 500+ companies including wineries, vineyards, and associated businesses.

The Heinzens will be recognized by industry colleagues at the Paso Robles Wine Country Alliance’s Annual Gala on Thursday, Feb. 6.