The term “Rustic Fire” refers to an old-world style of cooking. “Rustic” is defined as deriving from the countryside, or simple, and “Fire” is how we bring that countryside to life! Our brick oven exceeds temperatures of 1000 degrees Fahrenheit to provide a crisp sear on our house-made dough crust in a matter of minutes! This art form makes it possible for our team to provide our guests with high-quality products, in a fairly quick manner. Visitors should expect to visit Rustic Fire and receive great food, exceptional service, and a clean, friendly, fun, fast-casual environment. We are a community-based company, supporting local business and growth whenever possible. We pride ourselves on our ability to provide an experience to our visitors that showcases what Paso Robles, along with California’s entire central coast, has to offer. We boast local wine, craft beer, accommodations, attractions, and events, however, we pride ourselves most on our hospitality. Our Rustic Fire Team invites visitors to enter our establishment as a guest, and exit as a member of our central coast family.